This digital, interactive calculator helps people calculate the amount they can expect in tax returns by asking a series of highly specific and relevant questions related to their income, investments and expenses, familial conditions, etc. It can also be an essential part of marketing strategy as it acts as an efficient lead generation tool; its smart conversational flow captures important details such as names and email ids which the marketing team of your company can use for its future campaigns. By automating this entire calculation process, it not only relieves your employees of performing this repetitive task but also improves customer experience as they no longer have to wait in a long line or wait for the telephone line to free up to get their tax refund details. It does not have specific work timings and can be accessed 24x7 which is another step towards improving the user experience and as we all know, improving the user experience is a sure-shot way of increasing conversion rates.