Modern businesses lose 15-20 hours per week on manual data transfers between HR and marketing platforms. Integrating Namely (HRIS) with Wistia (video marketing) eliminates this inefficiency, creating a seamless workflow where employee data automatically triggers personalized video campaigns.
Why This Integration Matters:
HR-to-Marketing Alignment: Sync Namely employee records (department, role, tenure) with Wistia to deliver targeted video content
Real-Time Data Flow: Automate video assignment when new hires onboard in Namely
Error Reduction: Eliminate manual CSV imports that cause 27% data mismatches (Aberdeen Group)
Conferbot’s AI-Powered Advantage:
Unlike traditional integration tools requiring API coding, Conferbot uses intelligent field mapping to:
Auto-detect Namely employee fields (e.g., `job_title`) and match them to Wistia custom attributes
Transform data formats (e.g., convert Namely’s `start_date` to Wistia’s UNIX timestamp)
Handle API errors with auto-retry logic (3 attempts before alerting)
Typical Outcomes:
92% faster onboarding video delivery (Forrester)
40% higher video engagement from personalized content (Wistia benchmarks)