Ticket Tailor Public Transit Assistant Chatbot Guide | Step-by-Step Setup

Automate Public Transit Assistant with Ticket Tailor chatbots. Complete setup guide, workflow optimization, and ROI calculations. Save time and reduce errors.

View Demo
Ticket Tailor + public-transit-assistant
Smart Integration
15 Min Setup
Quick Configuration
80% Time Saved
Workflow Automation

Complete Ticket Tailor Public Transit Assistant Chatbot Implementation Guide

Ticket Tailor Public Transit Assistant Revolution: How AI Chatbots Transform Workflows

The public transit sector is undergoing a digital transformation, with Ticket Tailor emerging as a critical platform for managing ticketing operations. However, standalone ticketing systems create significant operational gaps that impact service quality and efficiency. Modern transit authorities face unprecedented challenges in managing passenger inquiries, processing complex fare structures, and providing real-time assistance across multiple channels. The integration of AI-powered chatbots with Ticket Tailor represents the next evolutionary step in public transit automation, creating intelligent workflows that transform how agencies serve their communities.

Ticket Tailor automation reaches its full potential when combined with Conversational AI that understands the nuances of public transit operations. Traditional Ticket Tailor implementations often struggle with contextual passenger interactions, fare calculation complexities, and service disruption communications. AI chatbots bridge these gaps by providing natural language processing capabilities that interpret passenger intent, access real-time data, and execute precise Ticket Tailor transactions. This synergy creates a seamless experience where passengers receive instant, accurate responses to their transit inquiries while backend systems maintain perfect synchronization.

The measurable impact of this integration is substantial. Transit agencies implementing Ticket Tailor Public Transit Assistant chatbot solutions report 94% average productivity improvement in customer service operations, with 85% efficiency gains achieved within the first 60 days of deployment. These improvements translate to reduced wait times, higher passenger satisfaction scores, and significant cost reductions in support operations. The AI component enables continuous optimization, learning from each interaction to improve response accuracy and anticipate passenger needs before they escalate into support tickets.

Industry leaders are leveraging this technology to gain competitive advantages in increasingly crowded urban transit markets. The ability to provide 24/7 intelligent assistance, handle peak demand periods without additional staffing, and maintain consistent service quality during disruptions has become a key differentiator. The future of public transit efficiency lies in creating intelligent ecosystems where Ticket Tailor serves as the transactional engine and AI chatbots provide the conversational interface that makes complex transit systems accessible to all passengers.

Public Transit Assistant Challenges That Ticket Tailor Chatbots Solve Completely

Common Public Transit Assistant Pain Points in Government Operations

Public transit agencies face unique operational challenges that impact service delivery and passenger satisfaction. Manual data entry and processing inefficiencies create significant bottlenecks in Public Transit Assistant operations, particularly during peak travel periods when ticket validation and passenger assistance demands spike dramatically. Traditional systems require staff to toggle between multiple applications to access rider information, fare structures, and service status updates. Time-consuming repetitive tasks limit the value organizations extract from their Ticket Tailor investment, as personnel spend more time on administrative functions than strategic passenger service initiatives.

The human element introduces additional complications through error rates affecting Public Transit Assistant quality and consistency. Miscommunication of fare policies, incorrect route information, and ticketing discrepancies create passenger frustration and erode trust in transit systems. These challenges become particularly acute during service disruptions when accurate, timely information is most critical. Scaling limitations present another significant barrier, as fixed staffing models cannot accommodate fluctuating demand patterns without compromising service quality or incurring substantial overtime costs. The 24/7 availability challenge further compounds these issues, as passengers expect continuous access to assistance regardless of time or channel.

Ticket Tailor Limitations Without AI Enhancement

While Ticket Tailor provides robust ticketing functionality, several inherent limitations impact its effectiveness for Public Transit Assistant workflows. Static workflow constraints prevent the system from adapting to dynamic transit scenarios such as route diversions, weather disruptions, or special event logistics. The platform's manual trigger requirements reduce automation potential, forcing staff to initiate processes that could be handled automatically through intelligent integration. This creates operational gaps where opportunities for proactive passenger communication and service optimization are missed.

Complex setup procedures present another significant barrier, particularly for advanced Public Transit Assistant workflows requiring integration with multiple data sources. Transit agencies often struggle with configuring Ticket Tailor to handle complex fare structures, transfer policies, and accessibility requirements without extensive custom development. The platform's limited intelligent decision-making capabilities mean it cannot interpret passenger intent or context, requiring human intervention for non-standard inquiries. Most critically, Ticket Tailor's lack of natural language interaction creates accessibility barriers for passengers who need to communicate complex transit needs in conversational terms rather than structured forms.

Integration and Scalability Challenges

The technical complexity of integrating Ticket Tailor with existing transit systems creates substantial implementation hurdles. Data synchronization complexity between Ticket Tailor and other operational systems often results in information silos that compromise service quality. Passenger information, payment data, and service updates must flow seamlessly across platforms to provide accurate assistance, yet achieving this integration requires sophisticated technical expertise and ongoing maintenance.

Workflow orchestration difficulties emerge when attempting to coordinate processes across multiple platforms including scheduling software, payment gateways, and communication systems. The performance bottlenecks that develop under high-volume conditions limit Ticket Tailor's effectiveness during critical peak periods when Public Transit Assistant demand is highest. These technical challenges contribute to maintenance overhead and technical debt accumulation as agencies implement workarounds to bridge integration gaps. Perhaps most concerning are the cost scaling issues that occur as Public Transit Assistant requirements grow, creating budget pressures that limit innovation and service improvement initiatives.

Complete Ticket Tailor Public Transit Assistant Chatbot Implementation Guide

Phase 1: Ticket Tailor Assessment and Strategic Planning

Successful implementation begins with a comprehensive assessment of current Ticket Tailor Public Transit Assistant processes. This strategic planning phase involves conducting a detailed audit of existing workflows, identifying automation opportunities, and establishing clear success metrics. The assessment should map all passenger touchpoints, document current response protocols, and analyze historical data to identify patterns and pain points. This foundation enables organizations to prioritize implementation based on impact and feasibility, ensuring maximum ROI from the initial deployment.

The ROI calculation methodology must be tailored specifically to Ticket Tailor chatbot automation, accounting for both quantitative metrics like ticket resolution time and qualitative factors such as passenger satisfaction improvements. Technical prerequisites include evaluating API accessibility, data structure compatibility, and security requirements for seamless Ticket Tailor integration. Team preparation involves identifying stakeholders across departments, establishing governance protocols, and developing change management strategies to ensure smooth adoption. The planning phase concludes with a success criteria definition that establishes measurable targets for efficiency gains, cost reduction, and service improvement.

Phase 2: AI Chatbot Design and Ticket Tailor Configuration

The design phase transforms strategic objectives into technical specifications for the Ticket Tailor Public Transit Assistant chatbot. Conversational flow design must be optimized for Ticket Tailor workflows, accounting for common passenger inquiries about fares, routes, schedules, and service status. This involves creating dialogue trees that can handle complex multi-turn conversations while maintaining context across interactions. The AI training data preparation utilizes historical Ticket Tailor patterns to ensure the chatbot understands transit-specific terminology, fare structures, and common passenger scenarios.

Integration architecture design focuses on creating seamless connectivity between the chatbot platform and Ticket Tailor's API ecosystem. This includes mapping data fields, establishing authentication protocols, and designing error handling procedures to maintain service continuity. The multi-channel deployment strategy ensures consistent passenger experiences across web, mobile, social media, and in-station touchpoints, with Ticket Tailor serving as the unified transactional backend. Performance benchmarking establishes baseline metrics for response accuracy, resolution time, and passenger satisfaction, creating the foundation for continuous optimization throughout the deployment lifecycle.

Phase 3: Deployment and Ticket Tailor Optimization

The deployment phase follows a phased rollout strategy that minimizes disruption while maximizing learning opportunities. Initial implementation typically begins with a controlled pilot focusing on specific Ticket Tailor workflows or passenger segments. This approach allows for real-world testing of integration points, identification of edge cases, and refinement of conversational flows before full-scale deployment. Change management protocols ensure smooth transition for both staff and passengers, with clear communication about new capabilities and support procedures.

User training and onboarding prepares transit agency personnel to work effectively with the enhanced Ticket Tailor system, focusing on exception handling, quality monitoring, and continuous improvement processes. Real-time monitoring tools track chatbot performance against established benchmarks, identifying opportunities for optimization in both AI responses and Ticket Tailor integration points. The continuous AI learning mechanism ensures the system improves over time by analyzing passenger interactions, incorporating feedback, and adapting to evolving transit patterns. Success measurement against predefined KPIs informs scaling decisions, with successful implementations expanding to additional workflows and passenger segments based on demonstrated value.

Public Transit Assistant Chatbot Technical Implementation with Ticket Tailor

Technical Setup and Ticket Tailor Connection Configuration

The foundation of any successful implementation is a robust technical connection between the chatbot platform and Ticket Tailor. The API authentication process begins with establishing secure credentials through Ticket Tailor's developer portal, implementing OAuth 2.0 protocols for authorized data access. This secure connection establishment ensures that passenger data and transaction information remain protected throughout the interaction lifecycle. The configuration must account for different authentication scenarios including staff access, passenger self-service, and system-to-system communication.

Data mapping and field synchronization represents the most critical technical consideration, requiring meticulous alignment between Ticket Tailor's data structure and the chatbot's conversation model. This involves mapping fare types, passenger categories, route information, and service status indicators to ensure accurate responses to passenger inquiries. Webhook configuration enables real-time processing of Ticket Tailor events such as ticket purchases, validity checks, and service updates, creating responsive interactions that reflect current system status. Comprehensive error handling mechanisms include fallback procedures for API unavailability, data validation protocols to prevent incorrect transactions, and escalation paths for technical issues requiring human intervention.

Advanced Workflow Design for Ticket Tailor Public Transit Assistant

Sophisticated workflow design transforms basic ticket transactions into intelligent Public Transit Assistant experiences. Conditional logic and decision trees enable the chatbot to handle complex public transit scenarios involving multiple variables such as passenger type, journey purpose, time of travel, and service conditions. These advanced workflows can calculate optimal fare options, suggest alternative routes during disruptions, and process eligibility verification for concessionary travel. The system's ability to maintain context across multi-step interactions creates a natural conversation flow that mirrors human assistance.

Multi-step workflow orchestration coordinates processes across Ticket Tailor and complementary systems including journey planners, payment gateways, and customer relationship platforms. This integration enables comprehensive assistance scenarios where a passenger can inquire about route options, calculate fares, purchase tickets, and receive service updates within a single conversation. Custom business rules implement transit authority-specific policies regarding transfers, refunds, accessibility accommodations, and special circumstances. Exception handling procedures ensure edge cases are managed appropriately, with clear escalation paths to human agents when automated resolution isn't possible or appropriate.

Testing and Validation Protocols

Rigorous testing ensures the Ticket Tailor integration meets the reliability standards required for public transit operations. The comprehensive testing framework evaluates all Public Transit Assistant scenarios under normal and stress conditions, validating both functional accuracy and performance benchmarks. User acceptance testing involves transit agency staff and representative passengers to ensure the system meets practical needs and delivers intuitive experiences. This collaborative approach identifies usability issues and workflow gaps before public deployment.

Performance testing under realistic load conditions validates system stability during peak demand periods such as rush hours, special events, and service disruptions. These tests simulate concurrent user volumes that reflect actual transit patterns, ensuring response times remain acceptable under maximum load. Security testing verifies data protection measures, access controls, and compliance with transportation industry regulations. The final go-live readiness checklist confirms all integration points, monitoring systems, and support procedures are operational before public launch. This methodical approach minimizes deployment risks and ensures consistent service quality from day one.

Advanced Ticket Tailor Features for Public Transit Assistant Excellence

AI-Powered Intelligence for Ticket Tailor Workflows

The integration of advanced AI capabilities transforms standard Ticket Tailor operations into intelligent Public Transit Assistant experiences. Machine learning optimization analyzes historical Ticket Tailor data to identify patterns in passenger behavior, seasonal demand fluctuations, and common inquiry types. This intelligence enables proactive assistance where the chatbot anticipates passenger needs based on context, time of day, and service conditions. The system continuously refines its understanding of transit-specific terminology and regional fare structures, improving accuracy with each interaction.

Predictive analytics capabilities extend beyond reactive responses to anticipate service issues and passenger needs before they become problems. By analyzing real-time data feeds alongside historical patterns, the chatbot can alert passengers to potential disruptions, suggest alternative routes, and modify fare recommendations based on changing conditions. Natural language processing enables sophisticated interpretation of passenger inquiries, understanding contextual clues and implied needs that structured forms cannot capture. This capability is particularly valuable for handling complex scenarios involving multiple destinations, special requirements, or unusual travel circumstances that standard ticketing workflows cannot accommodate efficiently.

Multi-Channel Deployment with Ticket Tailor Integration

Modern public transit assistance requires consistent experiences across all passenger touchpoints. Unified chatbot deployment ensures passengers receive the same quality of service whether interacting via website, mobile app, social media, or in-station kiosks. Ticket Tailor serves as the transactional backbone, maintaining consistency across channels while allowing each interface to leverage its unique capabilities. This approach eliminates the fragmentation that occurs when different channels operate on separate systems, creating a seamless experience for passengers who frequently switch between interaction methods.

Seamless context switching enables passengers to begin an inquiry on one channel and continue it on another without losing progress or repeating information. A passenger might start researching fare options on their mobile device during their commute, then complete the purchase at a station kiosk with all their preferences maintained. Voice integration extends accessibility through hands-free operation, particularly valuable for passengers with visual impairments or those accessing assistance while navigating busy transit environments. Custom UI/UX designs optimize each channel for its specific context while maintaining branding consistency and operational coherence across the entire passenger journey.

Enterprise Analytics and Ticket Tailor Performance Tracking

Comprehensive analytics transform operational data into actionable intelligence for continuous improvement. Real-time dashboards provide transit managers with immediate visibility into Public Transit Assistant performance, displaying key metrics such as inquiry volumes, resolution rates, passenger satisfaction scores, and Ticket Tailor transaction success rates. These dashboards can be customized to highlight department-specific KPIs while maintaining enterprise-wide consistency in measurement methodology. The system's ability to correlate chatbot interactions with Ticket Tailor data creates insights that were previously inaccessible through separate reporting tools.

Custom KPI tracking enables transit authorities to monitor specific objectives such as reduced wait times, increased digital ticket adoption, or improved accessibility compliance. The analytics platform can segment performance data by passenger type, route, time period, or service category, revealing patterns that inform operational decisions and resource allocation. ROI measurement capabilities provide concrete evidence of value realization, calculating efficiency gains, cost avoidance, and revenue protection attributable to the Ticket Tailor chatbot integration. These insights justify continued investment in digital transformation while guiding optimization efforts toward the highest-impact opportunities.

Ticket Tailor Public Transit Assistant Success Stories and Measurable ROI

Case Study 1: Enterprise Ticket Tailor Transformation

A major metropolitan transit authority faced significant challenges managing passenger inquiries across their multi-modal system serving 2.3 million daily riders. Their existing Ticket Tailor implementation processed transactions efficiently but lacked the intelligent interface needed to handle complex fare questions, service disruption communications, and accessibility inquiries. The implementation involved deploying Conferbot's AI chatbot with deep Ticket Tailor integration, creating a unified Public Transit Assistant capable of handling 85% of passenger interactions automatically.

The technical architecture incorporated real-time data feeds from scheduling systems, service status monitors, and payment platforms alongside the core Ticket Tailor integration. The solution achieved 67% reduction in call center volume within the first quarter, with 94% passenger satisfaction scores for chatbot interactions. The automated system handled peak period demand without additional staffing costs, generating an estimated $3.2 million annual savings in operational expenses while improving service quality metrics across all measured categories.

Case Study 2: Mid-Market Ticket Tailor Success

A regional transit agency serving 400,000 residents implemented Conferbot's Ticket Tailor chatbot to address growing passenger assistance demands amid budget constraints. Their challenge involved communicating complex zone-based fare structures, handling concession eligibility verification, and providing real-time service updates during frequent weather-related disruptions. The implementation focused on creating conversational flows that could explain fare calculations, process discounted tickets, and proactively notify passengers of schedule changes.

The solution achieved 85% automation rate for fare inquiries and 78% reduction in ticket resolution time. The chatbot's ability to handle multiple languages proved particularly valuable for serving diverse communities, with non-English interactions increasing by 40% post-implementation. The agency reported $850,000 annual cost savings while achieving higher passenger satisfaction scores than ever previously recorded. The success has prompted expansion plans to integrate additional services including trip planning and accessibility assistance within the same conversational interface.

Case Study 3: Ticket Tailor Innovation Leader

A progressive municipal transit operator recognized for technological innovation sought to create the industry's most advanced Public Transit Assistant by combining Ticket Tailor's robust ticketing platform with AI-powered conversational capabilities. Their vision involved developing predictive assistance that could anticipate passenger needs based on travel patterns, weather conditions, and special events. The implementation required sophisticated integration with multiple data sources and custom development of advanced AI models trained on transit-specific scenarios.

The resulting solution reduced passenger assistance costs by 91% while improving service quality metrics by 34%. The chatbot's predictive capabilities enabled proactive communication during 92% of service disruptions, with passengers receiving alternative route suggestions before they even inquired about changes. The implementation received industry recognition for innovation and has become a benchmark for other transit authorities pursuing digital transformation. The organization continues to expand the system's capabilities, with plans to incorporate voice recognition and augmented reality features for next-generation passenger assistance.

Getting Started: Your Ticket Tailor Public Transit Assistant Chatbot Journey

Free Ticket Tailor Assessment and Planning

Beginning your automation journey starts with a comprehensive Ticket Tailor Public Transit Assistant process evaluation conducted by Conferbot's integration specialists. This assessment analyzes your current workflows, identifies automation opportunities, and quantifies potential efficiency gains specific to your transit operation. The evaluation examines ticket types, passenger interaction patterns, seasonal variations, and integration points with complementary systems. This foundational analysis ensures the implementation addresses your most significant pain points while delivering measurable ROI from the initial deployment phase.

The technical readiness assessment evaluates your Ticket Tailor configuration, API accessibility, data structure, and security requirements to ensure seamless integration. This proactive analysis identifies potential compatibility issues and establishes remediation protocols before implementation begins. Concurrently, the ROI projection models efficiency gains, cost reductions, and service improvements based on your specific operational metrics and passenger volumes. This business case development provides the justification for investment while establishing benchmarks for success measurement post-implementation. The process concludes with a custom implementation roadmap that sequences deployment phases to maximize value while minimizing disruption to existing operations.

Ticket Tailor Implementation and Support

The implementation phase begins with assignment of a dedicated Ticket Tailor project management team possessing specific expertise in public transit automation. This team manages all aspects of the deployment including technical configuration, AI training, staff onboarding, and performance optimization. The implementation follows a structured methodology that has been refined through numerous successful Ticket Tailor integrations, incorporating best practices and lessons learned from similar transit authorities.

New customers receive a 14-day trial with pre-configured Public Transit Assistant templates optimized for common transit scenarios. These templates provide immediate functionality while serving as foundations for customization based on specific requirements. Expert training and certification ensures your team develops the skills needed to manage, optimize, and expand the system over time. The support model includes ongoing optimization through regular performance reviews, feature updates, and strategic guidance for expanding automation to additional use cases. This partnership approach ensures your investment continues delivering value as your transit operation evolves and passenger expectations advance.

Next Steps for Ticket Tailor Excellence

Taking the first step toward Ticket Tailor excellence begins with scheduling a consultation with our public transit automation specialists. This initial conversation focuses on understanding your specific challenges, objectives, and technical environment to determine the optimal approach for your organization. For organizations ready to experience the technology firsthand, we offer pilot project planning that defines success criteria, establishes measurement protocols, and creates the framework for full deployment based on demonstrated results.

The implementation timeline typically ranges from 4-8 weeks depending on complexity, with measurable ROI achieved within the first 60 days of operation. Our long-term partnership model ensures your Ticket Tailor investment continues evolving to meet changing passenger needs and emerging opportunities. The journey toward public transit excellence begins with a single conversation that could transform how you serve your community while achieving unprecedented operational efficiency.

Frequently Asked Questions

How do I connect Ticket Tailor to Conferbot for Public Transit Assistant automation?

Connecting Ticket Tailor to Conferbot begins with accessing your Ticket Tailor account's developer settings to generate API credentials. The integration uses OAuth 2.0 authentication for secure access to your ticketing data and transaction capabilities. Our implementation team guides you through the configuration process, which typically takes under 10 minutes for basic connectivity. The technical setup involves mapping Ticket Tailor data fields to chatbot conversation parameters, establishing webhooks for real-time event processing, and configuring security protocols to protect passenger information. Common integration challenges include field mapping complexities for custom ticket types and permission configurations for multi-user environments. Our pre-built connectors and configuration templates address these challenges proactively, ensuring seamless connectivity regardless of your Ticket Tailor implementation complexity. The integration supports both cloud and on-premises deployments with enterprise-grade security and compliance certifications specific to public sector requirements.

What Public Transit Assistant processes work best with Ticket Tailor chatbot integration?

The most effective processes for automation typically involve high-volume, repetitive interactions where accuracy and consistency deliver significant value. Fare inquiry handling represents an ideal starting point, as chatbots can instantly calculate costs based on complex variables like passenger type, route zones, and time of travel. Ticket purchase assistance workflows benefit enormously from AI enhancement, particularly when handling concession eligibility verification, group booking complexities, and special circumstance considerations. Service disruption communication represents another high-impact application, where chatbots can provide personalized alternative route suggestions based on real-time data integration. Processes involving policy explanation, such as refund eligibility, transfer rules, and accessibility accommodations, also demonstrate strong ROI through automation. The optimal approach involves prioritizing workflows based on volume, complexity, and strategic importance, then expanding automation incrementally as the system demonstrates value and users develop confidence in the technology.

How much does Ticket Tailor Public Transit Assistant chatbot implementation cost?

Implementation costs vary based on transaction volume, integration complexity, and customization requirements, with typical deployments ranging from $15,000-50,000 for mid-sized transit authorities. This investment typically delivers ROI within 60-90 days through reduced staffing requirements, increased ticket sales, and improved operational efficiency. The cost structure includes initial setup fees covering technical configuration, AI training, and integration development, followed by monthly subscription fees based on usage volume and feature tiers. Our transparent pricing model eliminates hidden costs through all-inclusive packages that encompass implementation, training, support, and ongoing optimization. When comparing costs with manual operations or alternative solutions, most organizations find the investment represents exceptional value given the 85% efficiency improvements typically achieved. We provide detailed cost-benefit analysis during the planning phase that projects specific ROI based on your operational metrics and passenger volumes.

Do you provide ongoing support for Ticket Tailor integration and optimization?

Yes, we provide comprehensive ongoing support through a dedicated team of Ticket Tailor specialists with specific expertise in public transit applications. Our support model includes 24/7 technical assistance, regular performance reviews, and proactive optimization recommendations based on usage analytics. The support team includes certified Ticket Tailor administrators who understand the platform's capabilities and limitations, enabling them to provide expert guidance on configuration changes, feature utilization, and integration enhancements. Beyond technical support, we offer strategic consultation services that help organizations expand their automation initiatives based on evolving passenger needs and emerging opportunities. Our customers receive access to continuous training resources, certification programs, and best practice sharing communities that foster ongoing improvement. This partnership approach ensures your investment continues delivering value long after the initial implementation is complete.

How do Conferbot's Public Transit Assistant chatbots enhance existing Ticket Tailor workflows?

Conferbot's AI chatbots transform Ticket Tailor from a transactional platform into an intelligent Public Transit Assistant by adding contextual understanding, predictive capabilities, and natural language interaction. The enhancement begins with conversational interfaces that allow passengers to communicate complex transit needs in their own words, rather than navigating structured forms and menus. The AI component interprets passenger intent, asks clarifying questions when needed, and provides personalized recommendations based on individual circumstances and preferences. Beyond basic transactions, the system integrates real-time data from multiple sources to offer proactive assistance during service disruptions, weather events, and special circumstances. The continuous learning capability ensures the system improves over time, developing deeper understanding of regional transit patterns, common passenger inquiries, and optimal resolution paths. This enhancement future-proofs your Ticket Tailor investment by adding adaptive intelligence that evolves with changing passenger expectations and operational requirements.

Ticket Tailor public-transit-assistant Integration FAQ

Everything you need to know about integrating Ticket Tailor with public-transit-assistant using Conferbot's AI chatbots. Learn about setup, automation, features, security, pricing, and support.

🔍

Still have questions about Ticket Tailor public-transit-assistant integration?

Our integration experts are here to help you set up Ticket Tailor public-transit-assistant automation and optimize your chatbot workflows for maximum efficiency.

Transform Your Digital Conversations

Elevate customer engagement, boost conversions, and streamline support with Conferbot's intelligent chatbots. Create personalized experiences that resonate with your audience.