Instagram chatbot templates

9 Instagram Chatbot Templates for DMs, Story Replies and Comment Keywords

Automate Instagram DMs with AI-powered chatbot templates. Engage 2B+ Instagram users, capture leads from stories, and provide instant customer support in Direct Messages.

239+free templates
2 billionInstagram users
5 minto deploy

Last updated September 22, 2026 · Maintained by the Conferbot team

Why build a chatbot on Instagram?

Instagram's 2 billion users do not fill in forms, they send DMs, so automation has to live in the inbox. Conferbot answers direct messages, replies to story mentions, and sends a DM automatically when someone comments a keyword on a post - the three moments where interest is highest and a manual reply always arrives too late. Product details can be shown inside the conversation, so a question about a post becomes a purchase without leaving the app. You need an Instagram Business or Creator account linked to a Facebook Page, which Instagram requires and costs nothing to switch to.

Best Instagram chatbot templates

These are the flows that make the most sense on Instagram specifically - the rest of the library runs here too, unchanged.

Instagram templates by industry

Every template below deploys on Instagram unchanged. Pick the industry closest to your use case - the flow, the questions it asks and the integrations it expects are already written.

What you get on Instagram

Instagram has 2 billion users. These are the native capabilities Conferbot templates use on the channel.

Instagram DM Automation

Auto-respond to DMs, story mentions, and comments with intelligent chatbots

Story Reply Triggers

Automatically engage users who reply to or mention your Instagram Stories

Comment Automation

Send automatic DMs when users comment specific keywords on your posts

Product Catalog

Showcase products directly in Instagram DM conversations

How to deploy a chatbot on Instagram

  1. 1Choose a TemplatePick from Instagram-optimized DM chatbot templates
  2. 2Connect Instagram BusinessLink your Instagram Business or Creator account
  3. 3Set Up TriggersConfigure auto-replies for DMs, story mentions, and comments
  4. 4Go LiveActivate and start automating your Instagram conversations

Full Instagram integration guide

Debugging & reference

Instagram chatbot templates FAQ

Do I need an Instagram Business account?

Yes, Instagram chatbot automation requires an Instagram Business or Creator account connected to a Facebook Page. This is required by Instagram's API. Switching to a Business account is free.

Can the chatbot respond to Instagram Story replies?

Yes! Our Instagram chatbot templates can automatically respond when users reply to your Stories or mention you in their Stories. This is a powerful way to engage followers and generate leads.

Can I automate responses to Instagram comments?

Yes, you can set up keyword triggers on your post comments. When someone comments a specific keyword, the chatbot automatically sends them a DM with relevant information or offers.

Does the Instagram chatbot work with Instagram Shopping?

Yes, our chatbot templates can showcase products, answer product questions, and guide customers through purchasing decisions within Instagram DMs.

Deploy the same templates elsewhere

Every Conferbot template works across all messaging platforms. Build the flow once, then connect as many channels as you need.

Ready to build your Instagram chatbot?

Start from any of the 239+ free templates and deploy on Instagram in minutes. No credit card, no code.